The HE by MANGO collection, aimed at the young, fashion-conscious male, reinterprets classic elements from the male wardrobe.
In the forthcoming Autumn/Winter 08/09 season, MANGO will once again feature a menswear range with its HE by MANGO collection. Diamonds, cables, checks, traditional wool structures, stripes, corduroy and velveteen enrich this collection, which is present in two ranges: URBANO, which combines sports jackets with a finer knit, jeans, flat shoes, foulards and large leather bags; and GREENFOREST, which pays special attention to details on outer garments. As a result, it combines trench coats, cotton or heavy-knit sweatshirts, corduroy trousers, bicker-style boots and canvas bags. Various tones of green form the basis of this range.
This season, the Portuguese model Nuno Lopes has lent his image to the brand. Photographed by the prestigious photographic duo Mert & Marcus, Lopes faithfully embodies Homini Emerito, the Latin expression that lies behind the HE acronym, “man who enjoys a reward because of its merits”.
HE by MANGO went on sale in stores in March and, since then, the brand has made a firm commitment towards the male public. At the end of May, MANGO opened its first HE store in Ankara, located in one of the busiest areas of the capital, which is dedicated exclusively to the menswear range. This demonstrates the brand’s major commitment towards strengthening its recent entry into menswear fashion, in addition to its women’s wear collection, which remains the principal objective.
What is more, the brand continues to move towards the multi-brand concept and has commissioned the renowned American designer Adam Lippes to produce two new limited edition collections, one for men and another for women, for the Spring/Summer 09 and Autumn/Winter 09/10 seasons. Both will feature 12 complete looks and will go on sale in all the countries in which MANGO is present.
MANGO is Spain’s second largest exporter of women’s fashion. Its concept is based on an alliance between a quality product, in accordance with the latest fashion trends, and an affordable price. The brand image is reinforced by its company-owned stores, which represent the calling card for the brand and create a dynamic atmosphere in accordance with the personality of its customers.
The firm, which is still Spain’s most international designer fashion brand, opened 152 stores worldwide during 2007, of which 8 were located in Spain and 144 abroad. The chain now has 1,100 stores in 90 countries and plans to open approximately 180 stores in 2008. In financial terms, the chain ended the 2007 financial year with a turnover of 1.333 billion euros, representing a 6% increase on the previous year.